Sun Tzu Posted May 7, 2010 Member ID: 542 Group: **- Inactive Registered Users Followers: 5 Topic Count: 311 Topics Per Day: 0.05 Content Count: 1628 Content Per Day: 0.28 Reputation: 29 Achievement Points: 11299 Solved Content: 0 Days Won: 0 Joined: 09/30/09 Status: Offline Last Seen: December 3, 2014 Birthday: 03/01/1975 Posted May 7, 2010 The highs and lows of Call of Duty: Modern Warfare 2, Infinity Ward and Activision. That's right, another article focussing on the recent highs and lows that have been occurring in the Call of Duty world recently. BBC News have posted a very interesting article » (thanks IrateCustomer » for the heads up!) regarding Modern Warfare 2, Infinity Ward, Activision and Bungie. The article notes how much of a success Modern Warfare 2 was and also talks about the recent lawsuits and the exodus at Infinity Ward. The lawsuit accused Activision of "astonishing arrogance and unbridled greed" and complained that Activision forced the pair "to sue for their pay - in the hopes of either getting away with not having to pay them anything, or maximising its leverage to reduce that pay". The suit even quotes Activision CEO Bobby Kotick's famous statement about fostering a company culture instilled with "scepticism and pessimism and fear". Activision then countersued, making it clear that they were aware West and Zampella had secretly held talks with with Activision's arch rival Electronic Arts. Activision also claimed that the pair had tried to "steal" Infinity Ward and "hijack Activision's assets for their own personal gain". Although Infinity Ward does not have control over the Call of Duty name as a whole, the situation with the Modern Warfare sub-brand is less clear and Activision has warned fans that West and Zampella's legal efforts may seriously delay any new sequel. And that was before the exodus at Infinity Ward began. The article then ends off talking about the recent news of Bungie joining Activision for 10 years. As the predictions of Infinity Ward's demise, and the implied negative effect this would have on the Call of Duty franchise, reached their crescendo Activision played their trump card. They announced a 10-year exclusive contract with developer Bungie, creators of Halo - one of the few video game series that can compete with Call of Duty on an equal footing. The deal immediately papered over any holes in Activision's portfolio that a collapse at Infinity Ward might have produced. To read the article in full, make sure you head over to BBC news ».
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