not a bloody clue, but I absolutely love cheese, all varieties, so I may become a customer buddy.
Make I make a suggestion, put on a landline number, but direct it to your mobile, as this in marketing terms give a better impression to potential clients, and that your not a small tiny company.
Also, if you do expirential days/events, live farmers markets, show, food events, link these from your website, to show you are busy, active and go-getting.
Also recipes may be good to add, to show how to use different cheeses, perhaps these recipes, if you can find them, maybe come from the producers, so some product association and athenticity is there, punters love it.