The nail factory Müller & Co. commissioned an advertising agency with creating a poster. The benefits of the products are to be Muller made clear, the manager demanded. After 14 days of the commercial artist is with his design for the CEO. It is an image of the crucified Jesus with the headline: "Miller nails holding it all!" The company's chief is appalled, "Are you crazy, you know what to bloom when we get out of this poster?" he prevails in the Commercial Artist. "We trade a dozen processes from the churches, for blasphemy, defamation of religion. compensation demands and even local vending because of the violation of religious feelings and we are broke! lot, you disappear with the crap and get something reasonable!" Fourteen days later, the advertising man comes back with a new design. The picture is like Jesus from the cross, and underneath it says: "With Müller-nails would 'never happens!"